About Abu Naser Maaz | Founder & CEO – AR, WebAR & XR Solutions
I am Abu Muaz, Founder & CEO of Innovify XR.
I work at the intersection of immersive technology and business strategy, helping organizations adopt AR, WebAR, and XR in ways that are purposeful, scalable, and aligned with real business objectives.
My focus is not on experimentation for its own sake, but on building immersive solutions that create clarity, engagement, and measurable value.
- Executive Focus
Executive Strategy for AR, WebAR & XR-Driven Business Growth
I am the Founder & CEO of Innovify XR, working at the intersection of immersive technology, business strategy, and real-world execution.
My focus is simple: applying AR, WebAR, and XR where they deliver clarity, engagement, and measurable results for businesses.
Strategic Thinking
Aligning immersive technology decisions with long-term business objectives, market positioning, and measurable outcomes.
Creative Direction
Translating complex ideas into clear, engaging immersive experiences that users understand and trust.
System Setup
Designing scalable AR and XR systems that integrate smoothly into existing digital and operational workflows.
Ongoing Support
Providing continuous guidance, optimization, and strategic oversight as products evolve and scale.
- Who I Am
Executive Perspective & Professional Focus
A structured overview of how I think, lead, and work with organizations exploring immersive technology at an enterprise level.
How I Approach Immersive Technology at an Enterprise Level
At an enterprise level, immersive technology must earn its place.
I believe AR and XR initiatives should:
Solve a clearly defined business problem
Integrate with existing digital ecosystems
Support user clarity and adoption
Deliver measurable outcomes over time
My approach emphasizes strategic alignment before execution, ensuring immersive solutions support broader organizational goals rather than operating as isolated experiments.
Executive Background & Perspective
My professional background spans technical execution, quality assurance, and project leadership, giving me a full lifecycle perspective on how immersive products are conceived, built, validated, and delivered.
This cross-functional experience allows me to engage effectively with:
Executive leadership
Product and innovation teams
Technical and delivery stakeholders
Rather than approaching AR and XR purely from a development standpoint, I evaluate opportunities through the lens of risk, feasibility, ROI, and long-term value.
Who I Work With
I primarily collaborate with:
Enterprise leaders and decision-makers
Founders and CEOs evaluating immersive technology
Product, innovation, and digital transformation teams
Organizations seeking clarity before large-scale AR or XR investment
I am selective in my engagements and focus on partnerships where immersive technology can create meaningful and sustainable impact.
Leadership Philosophy & Way of Working
As a founder and executive, my leadership style is grounded in clarity, accountability, and execution discipline.
I work closely with stakeholders to:
Define the right problem before proposing solutions
Translate complex ideas into actionable plans
Balance innovation with operational realities
Support teams through structured, phased implementation
This approach helps organizations move forward confidently—without unnecessary complexity or overinvestment.
Thought Leadership & Industry Engagement
Beyond client work, I actively contribute to conversations around:
Enterprise adoption of AR and XR
Experience-driven digital products
Practical frameworks for immersive technology ROI
These perspectives are shared across LinkedIn, professional discussions, and speaking opportunities, helping organizations make informed decisions grounded in real-world context.
What Differentiates My Work
What sets my work apart is the ability to connect strategy, creative direction, and system-level execution.
I do not position AR and XR as standalone solutions. Instead, I treat them as part of a broader experience and technology ecosystem—designed to support business growth, operational efficiency, and customer understanding.
This perspective resonates particularly well with enterprise teams navigating complex decision-making environments.
- Looking Forward
The future of enterprise interaction is increasingly immersive, but successful adoption requires intention and discipline. I continue to work with organizations that value clarity over hype, strategy over novelty, and long-term value over short-term experimentation.
Frequently Asked Questions
Clear answers to common questions about my role, approach, and how I work with enterprises and leadership teams exploring AR, WebAR, and XR solutions.
Abu Maaz specializes in helping enterprises and leadership teams adopt AR, WebAR, and XR technologies in ways that are strategic, scalable, and aligned with business goals.
He works with organizations exploring immersive technology for customer experience, product engagement, and experience-driven digital transformation.
He operates at the intersection of strategy, execution, and leadership, bridging business objectives with immersive technology implementation.
- Trusted Collaborators
People I Love Working With
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Let’s Connect
If you are a founder, executive, or enterprise leader exploring immersive technology and want a grounded, strategic perspective, I welcome meaningful conversations.
